These days dental website design is so much more than a list of services and some contact information. That might have worked in the early days of search engine marketing, but your dental practice website has to provide extensive content and a professional design to stand above the rest today. By fine tuning your websites for dentists, you are better positioned to rank well on Google and to attract client referrals. Your ability to show up on search rankings can represent significant traffic increases and potential sales opportunities.
If you operate on the assumption that about 75 percent of internet searches never go beyond the initial page of search results, you have to look at dental website design and marketing as a means to improve your search results positioning. To be represented early in the search results, you can use SEO methods to move your website up in the rankings. Alternately you can use PPC, or pay per click ads, to provide a front page presence in the search engines.
Getting your dentist websites optimized for search engine results comes down to a couple of different strategies. First, your site has to contain relevant content and information that is well positioned throughout your site. This insures that visitors are finding what they are looking for. Having relevant content for various search queries is key to generating additional traffic from search engine users. Your dental patients will need to find enough compelling content to visit your practice.
Then, in addition to providing good content on your site, you can grab more visitors by creating external content that later drives users to your main site or to contact your office. You can compose a new patient marketing funnel that provides follow up messaging to prospects until they schedule a visit and well after they have first come in to your office.
By improving your dental practice website and engaging in communications early, you can begin to increase your reviews and comments on various third party sites. These reviews can serve as potential fodder to increase new patient visits and provide some social proof as to your practice expertise.