LIVERMORE, CA (7/10/2010) – Working online just got a whole lot cooler as Resilient Labs, Inc., takes the wrappers off the latest update of Performance Desk.  The popular customer database software cloud has been enhanced with Twitter integration, designer email templates, unique new sales force tools, plus a lead gathering form that can easily be added to any website or landing page to grow a customer’s email list.   It’s never been easier or more affordable for small business to step up to a full featured web-based solution that delivers on the promise of customer relationship management.
Since the Performance Desk product launch in January of 2010,  it’s unique “desktop application” look and feel has attracted the attention of sales professionals and shaken up the concept of what it’s like to work with a cloud based application.  Performance Desk’s approach to best practices in sales and email marketing are now enhanced with a host of new features that further streamline the sales process and email marketing experience. Performance Desk now provides users with a complete solution for gathering leads, building professional email campaigns to those leads, sales tools to turn those leads into real opportunities and most importantly innovative sales tools to turn leads into customers.  “For the first time, small business can take advantage of the types of tools the world’s biggest companies have been taking advantage of for years” says CTO and Founder John Rezendes. “In one-easy-to-learn interface, users will find powerful tools for gathering leads, supporting sales, tracking progress and even marketing over twitter”.
Performance Desk is designed to provide small business with the next generation of customer management tools for as low as $49.95 a month.  The product was designed from the ground up to be the perfect fit for those doing sales and marketing in start-ups, small business or even a one man shop.  “We are meeting the requests of so many sales people that have told us their frustrations in the way traditional sales force software focus more on reporting to executives, than enhancing the sales process.” Says company CEO Brent Silveria.  “We have created a workflow and feature-set that many sales people find to be the most productive they have seen.  Based on years of research into traditional CRM and sales account management software solutions, we have made sure that at every turn in the software, a sales person has the info they need at their fingertips, to build rapport, meet objections, probe for customer pain points and most importantly, close the deal”.
 
 
New Sales Features Aimed at Closing Sales Faster:
Performance Desks sales account management features have been enhanced to make them even more sales force focused, with new tools to track opportunities, prioritize opportunities quicker, and create a searchable knowledge base of notes taken during a call or visit.  New opportunity worksheets provide an organized format to take notes on the fly during a sales call and automatically translate them into a printable report.  Notes become part of a searchable knowledge base without the need to distract sales people with crating tags or keywords associated with the note.   This means that as sales people run into objections or need ideas to close a deal they can always reference how other similar situations were handled quickly and easily.
 
Innovative Floating Dashboard Provides an Opportunity Command Center
The Performance Desk dashboard has been upgraded to provide greater control over viewing opportunities closest to close and a fully interactive pipeline to get a real feel for which opportunities demand attention.  Opportunities can be sorted and viewed in different ways to inspire new thought about who to call and how to approach a contact.  The interactive pipeline is associated with these views to provide a clear roadmap of which opportunity is at which stage on its way to a win.  Drilling down into the dashboard now reveals deeper information about each opportunity.  Any activity associated with it can be seen without leaving the dashboard.
 
Build an Opt In Email List Directly Into Performance Desk
A new ready-to-use lead capture form can easily be embedded on any website to collect information and build the company’s email marketing list.    No advanced programming skills are required.  Simple copy and paste of the code into any html page will provide the subscriber with a professional lead capture system that moves information directly into the sales module.  “Subscribers can deploy their lead form the first day of their 15 day free trial and start collecting leads from their landing page or website” says Mr. Rezendes. “Brent and I understand what it takes to run a small business and have taken those needs seriously in every aspect of Performance Desk”.
 
Performance Desk Leverages Skype: It’s like having Every Customer on Speed Dial!
Skype integration provides clickable phone numbers to leverage Skype as an affordable phone service to call landlines anywhere in the world at amazing rates.  Skype integration into Performance Desk provides the same type of computer based dialing found on enterprise and custom sales database systems at a fraction of the cost, making it a realistic solution for small business and sole proprietors.   Dialing contacts direct from the program saves on dialing time as you work through your leads directly from the interface.
 
Get Control of What Customers are Saying about the Company and Products with the Twitter Command Center
Twitter integration brings social CRM features to Performance Desk with the new Tweet Command Center.  Using the Tweet Command Center, users can engage customers and potential customers about company news, address support issues or clarify misconceptions right from within Performance Desk.   Use Twitter as a new communications channel for the company to create leads, service tickets and more.
The Tweet Command Center provides subscribers with a duel column view of tweets sent by the company and the tweets of those that the company follows.  Tweets can be sent from within Performance Desk with automatic shrinking to better fit character limits. Users can search Twitter for specific keywords, track related tweets, and the saved search functionality provides the subscriber with automatically updated searches of subjects like company name and product name to know exactly what customers are saying about the subscriber on the social network.  Performance Desk subscribers can respond to tweets found in search directly from the tweet command center either as direct messages or as public responses.
 
New Email Marketing Workflow with Designer Templates
Performance Desk’s email marketing module has been upgraded with an ever increasing library of professionally designed templates to create email with impact.  Template editing has been designed to quickly change text and graphics without waiting for screen redraws and slow server calls.   Templates are available for email newsletters, email retail promotions, sales form letters and more.  Templates in Performance Desk are available for email campaigns.  Templates are also available when emailing individual contacts.  This feature allows users to build a custom library of form letter responses to speed up sales.  Any email template can be edited to turn it into a more individual response, and of course, mail merge features can personalize any database field into emails created from a template.
 
Overview of Email Success with New Email Marketing Reports
New reports give users an overview of all their campaigns at a glance. Now it’s quick to see who has opened an email and who has clicked through to an offer and follow up with them directly by phone or a second email.  The overview provides a way for users to compare analytics from one campaign to another or the difference between test mailings.  Individual campaign reports provide real-time feedback of each campaign as it deploys.  Campaign tracking reports provide a past and future view of campaigns on a timeline.  New list sampling features give experienced email marketers the ability to divide their contacts into multiple groups to compare results between test offers.
 
Multiple Browser Compatibility
Performance Desk now works across all popular browsers on Windows and Macintosh.  Internet Explorer, Firefox, Chrome, and Safari all deliver great results without any additional downloads or installing any client software.
 
About Resilient Labs, Inc.
Resilient Labs Inc. produces cloud based software for small to mid-size business.  The company’s flagship product is Performance Desk, a customer database application specifically designed to meet the needs of entrepreneurs, small business and start ups with tools to address sales, email marketing, social CRM, and helpdesk support.   Resilient Labs, Inc. specializes in web 2.0 applications that push the cutting edge of web based technology and online user interaction. Founded in 2009, Resilient Labs Inc. is a privately held California Corporation.  Resilient Labs, Inc. is headquartered in Livermore, CA.   For more information please visit http://www.performancedesk.com. or call 925-337-7735.